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Downtown Value I enjoyed Eilene Zimmerman's story (November, 1997) regarding office bargains that can be found in Downtown San Diego. She correctly captured the energy surrounding the current Downtown office leasing space; people are optimistic for a return to the glory days and tenants are scurrying to capture space before the market forces rates up. As a newcomer to a Downtown work environment, I can honestly say that working Downtown is a blast! It is easy for me to concur with Zimmerman in her conclusion that Downtown is the best office value in the city. I was, however, disappointed with one inaccuracy and one quote. The inaccuracy: The city of San Diego is leasing space from the Comerica Bank Building at 600 B Street, not One America Plaza at 600 West Broadway, as she reported. The quote: A quote suggested that method of construction is the basis for building classification. This is an ambitious agent's creative spin on accepted classification methodology to sell the space he represents. What tenant values a building that has great construction but awful improvements, management, and parking? Otherwise, I thought the article was - quoting the same gentleman - "extraordinarily excellent." Barry P. Baker
More Best & Worst Marketing Wow, I’m so impressed and so pleased that someone finally spoke up about the San Diego Business Journal's hidden agendas and carefully veiled greed... Every year I’ve become more reluctant to renew my subscription. Now that there is a better, prettier and more objective source, I will subscribe to the Metropolitan with pleasure. Cynthia Cremona, CPC
(Regarding) your reference and commitment to holding marketing decision makers accountable for the media selections they make. I like that! Quality marketers and agencies select and purchase media vehicles exclusively based on one criteria - effectiveness! Effectiveness in delivering their distinct communications message to their equally distinct target audience. That's what we’re held accountable for every day. Doesn’t matter if the publication's web site is good, if the right audience isn’t there. Irrelevant how attractive the sales personnel are, whether they're Boy Scouts or Skin Heads, classy or arrogant. And, who owns the publication or where they live isn’t even important to a good marketer. The only thing that matters is effectiveness in achieving communication goals! Jim Matthews
Wow, pretty hard-hitting. Reminds me of the good ol' days. Sign me up for a subscription. Nancy Chase
When do you pull out the artillery? Carl Woodend Correspondence may be sent to Metropolitan Magazine 1502 Sixth Ave., San Diego, CA 92101;faxed to 233-4272; or e-mailed to info@sandiegometro.com. We reserve the right to edit all letters for clarity and length. |
