Everyone would like a little competitive edge when it comes to an election. And that’s what makes John Nienstedt, owner of Competitive Edge Research & Communication, so in demand.

But this kind of success didn’t happen overnight. Interested in politics as college student at San Diego State University, Nienstedt spent a year and a half as Susan Golding's receptionist during her term as county supervisor. After helping run phone banks at a research firm, Nienstedt and a friend decided to open their own firm in 1987 and named it Competitive Edge Research & Communication.

But the first couple of years turned out to be growth years. Nienstedt completed a Master's degree at SDSU and learned the nuances of survey research methodology. He bought out his partner and invested in automated technology that allowed the company to use a centralized calling center.

In 1998, the company relocated to a 4,000-squarefoot facility on Banker's Hill and invested in computer technology for Web-based research. Today, the company employs 100 callers and has posted $1.4 million in annual gross revenue. While the election business dips every few years, Competitive Edge has kept competitive by diversifying its political services and expanding beyond the Southern California market (about half its clients are from outside the state).

Clients include The National Association of Homebuilders, the American Insurance Association, San Diego State University, Congressman Brian Bilbray, former Sen. Pete Wilson, Daimler-Chrysler Corp., and Elizabeth Dole for President. Nienstedt also participates in various charities for children, including Voices for Children and Global Children's Fund.

While Nienstedt never sought political office himself, his early interest in politics certainly has paid off. So have his dedication and hard work, and that is why he has been honored with this year’s Entrepreneurial Success Award.