December 2003

Return to MBA Feature Story
What Students Really Want
Where To Call Or Click For More MBA Info





When University of Redlands business school dean Stuart Noble-Goodman taught in Chicago, he was surprised by a survey that tracked student preferences about two campuses located about two miles apart. Students rated practical considerations above their views about the faculty. Students lauded one school for having better parking; they said that copiers didn’t work as well at that campus. In addition, students praised the clerical staff at one school.

Those concerns may seem minor when choosing a graduate school. However, time becomes precious when balancing work, school and family life. Because of that balancing act, students should ask, “How big is the harassment package to get into the program?” advises Jerry Singleton, USD business school director of graduate operations. He says to consider whether a transcript and recommendation are required.

How much administrative support does the campus provide? Area campuses realize support is crucial. While many offer amenities like online enrollment, the University of Redlands discovered that students preferred in-person service to enrolling online. “Students wanted to come and talk, to know they’re not just a number,” says Noble-Goodman.

Moreover, a Redlands survey showed that working adults want to commute from work to class, rather than to an educational building located closer to their homes. Educational institutions like University of Phoenix recognize that preference, too. The university established learning centers in areas including Downtown San Diego, Rancho Bernardo, Chula Vista and Palm Springs, reports Michael Reilly, chair of the College of Business and Management.

— Liz Swain

Home | Info | Cover Story | About Us | Back Issues | Search

Comments & Questions