Edition: April 2004



 San Diego Scene



Popping One Out To The Park






From left, David Pinkney, Kimberly Pinkney, Breanna Nuques and Bryan Tillis at Crunch Time are up to their elbows in popcorn orders. (photo/Maria Kirkpatrick)

Things are popping Downtown at Crunch Time, a new gourmet popcorn store at 640 Broadway. Open since December, the shop is working a deal with Petco Park concessions to supply fans with K Street Crunch, a caramel, peanut and popcorn mix.

The store expects to provide about 10,000 bags per game. That’s a work order of 5,000 bags a day, says David Pinkney, who co-owns the store with his wife, Kimberly. “We’ve had to get a new (caramel) machine just to keep up.” During the Aztec Invitational, Crunch Time tried to fill an order for 2,000 bags a day and ran out of product in about an hour.

The store just added two staffers to its team of four.

Orders also have been coming from area businesses for pounds of the air-popped flavored corn for their employees and customers. Kimberly just started Presto Popcorn Presents, a program that works with businesses looking to easily send client thank-you and birthday gifts. She keeps a database at the store and sends out the gift buckets with a card in time for the event. “It eliminates the need for a full-time staff person to keep track of this stuff at those companies,” she says.

Crunch Time financing came from David’s video production company, Classic Impressions, which he runs out of the couple’s Descanso home.

The air-popped popcorn will sell for $3.50 a bag inside the ballpark; $2 at the store.

“When God sends a blessing down, he sends it big,” David says.

— Maria L. Kirkpatrick


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