Edition: August 2006



 San Diego Scene



New Web Site Links Those Who Putt For
Dough To Those Who Putt For D’oh


Almost anyone who has been lucky enough to shoot a handful of birdies or a couple of eagles in a round begins to think about life — on the PGA tour. Now to bring home the reality and dash the Mittyism of the golf pro dream is the interactive Web site thegrind2006.com. San Diego creative agency Matthews Evans Albertazzi has launched the site to promote client Callaway Golf Co. and its Odyssey Golf brand, preferred for its putters.

Through weekly updates, The Grind follows Odyssey staff pros Ben Bates, Craig Kanada and Per-Ulrik Johannsen on the Nationwide Tour, which can be either sandtrap or fairway to the PGA Tour.

Besides gleaning a lesson on putting, visitors can put themselves in the aspiring PGA pros’ cleats and experience the aces and bogeys of The Grind in pursuit of a PGA Tour card — on the road through 30 tourneys in 11 months, sometimes missing the cut, most of the time missing their families and always focusing their life on not missing putting a dimpled little ball into a little hole.


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