Analyzing deposit market share is an adventure in bankerland. Some of those senior guys actually get paid for this. The thrill is in the minutiae. In this case in La Jolla, deposits grew more than 2.5 times from mid-1996 to June 30, 2006, better than the 2.05 growth rate of deposits countywide. From mid-2005 to June 30, 2006, the latest available figures, deposits slightly shrank to $3.15 billion in La Jolla, while deposits grew better than 1 percent countywide. La Jolla Bank grew deposits by $3.8 million to $280 million in La Jolla alone, and improved its share from 8.71 to 8.88 percent of the La Jolla market. But it was bumped out of third place by World Savings. Young Regents Bank enjoys stronger market share than the established First National Bank. Vince Siciliano, CEO of 1st Pacific Bank headquartered in 92037, says he shows no deposits in La Jolla because his nearest deposit-holding branch is nearly next door in 92122 where it maintains about $90 million in deposits. That would give him about 3 percent market share if in 92037. Thrilled yet?

La Jolla 92037 Bank Deposits in 2006 Institution Name Deposits $000 Market Share Bank of America 757,810 24.02% Wells Fargo Bank 302,190 9.58% World Savings Bank 282,119 8.94% La Jolla Bank 280,101 8.88% Union Bank of California 224,789 7.12% San Diego National Bank 219,680 6.96% Washington Mutual Bank 186,884 5.92% U.S. Bank 182,852 5.80% City National Bank 121,824 3.86% Citibank West 87,660 2.78% Regents Bank 77,268 2.45% Silvergate Bank 66,055 2.09% First National Bank 60,439 1.92% Northern Trust Bank 51,687 1.64% Ironstone Bank 51,533 1.63% Landmark National Bank 49,721 1.58% First Republic Bank 46,552 1.48% Pacific Mercantile Bank 43,570 1.38% California Bank & Trust 35,459 1.12% Commercial Capital Bank 27,039 0.86% 1st Pacific Bank 0 0.00% Imperial Capital Bank 0 0.00% TOTALS $3,155,232 100%		La Jolla 92037 Bank Deposits in 2005 Institution Name Deposits $000 Market Share Bank of America 772,583 24.37% Wells Fargo Bank 280,003 8.83% La Jolla Bank 276,253 8.71% San Diego National Bank 253,288 7.99% Union Bank of California 248,637 7.84% World Savings Bank 241,774 7.63% Washington Mutual Bank 202,617 6.39% U.S. Bank 191,700 6.05% City National Bank 145,490 4.59% Regents Bank 78,315 2.47% Citibank West 77,761 2.45% First National Bank 61,356 1.94% Northern Trust Bank 57,163 1.80% Silvergate Bank 56,759 1.79% Ironstone Bank 39,267 1.24% First Republic Bank 36,237 1.14% California Bank & Trust 35,514 1.12% Legacy Bank 33,167 1.05% Commercial Capital Bank 31,776 1.00% Pacific Mercantile Bank 26,246 0.83% Landmark National Bank 24,275 0.77% 1st Pacific Bank 0 0.00% Imperial Capital Bank 0 0.00% TOTALS $3,170,181 100%
La Jolla 92037 Bank Deposits in 1996 Institution Name Deposits $000 Market Share Bank of America 316,399 26.39% Union Bank of California 189,141 15.78% Wells Fargo Bank 182,126 15.19% Home Savings of America 100,151 8.35% Glendale Federal Bank 68,628 5.73% La Jolla Bank 64,223 5.36% First National Bank 60,617 5.06% City National Bank 55,907 4.66% World Savings and Loan 43,716 3.65% California Thrift and Loan 28,968 2.42% Bank of Southern California 27,291 2.28% Peninsula Bank of San Diego 24,256 2.02% Imperial Thrift and Loan 13,035 1.09% Bank of Commerce 12,711 1.06% Southern California Bank 11,467 0.96% Scripps Bank 79 0.01% TOTALS $1,198,715 100%