Rancho Santa Fe hosts some of California’s most expensive homes, but the wealthy residents don’t necessarily park their money close by. The Rancho Santa Fe 92067 Zip Code hosts a modest $846 million in bank deposits. Note that Rancho Santa Fe National Bank used to dominate the market, merged with First National, grew, then lost deposits and market share, probably to First National’s Downtown headquarters as well as competitors. La Jolla Bank has a nice ring in RSF.

Rancho Santa Fe 92067 Bank Deposits in 2006 Institution Name Deposits $000 Market Share La Jolla Bank 256,940 30.37% Wells Fargo Bank 156,566 18.50% Bank of America 100,997 11.94% Washington Mutual 100,460 11.87% U.S. Bank 80,038 9.46% Union Bank of California 77,119 9.11% First National Bank 73,966 8.74% TOTALS $846,086 100%		Rancho Santa Fe 92067 Bank Deposits in 2005 Institution Name Deposits $000 Market Share La Jolla Bank 216,665 26.02% Wells Fargo Bank 163,329 19.61% Bank of America 115,984 13.93% First National Bank 108,929 13.08% Union Bank of California 86,484 10.39% Washington Mutual 83,392 10.01% U.S. Bank 57,926 6.96% TOTALS $832,709 100%
Rancho Santa Fe 92067 Bank Deposits in 1996 Institution Name Deposits $000 Market Share Rancho Santa Fe National Bank 60,297 25.83% Bank of America 46,146 19.77% Union Bank of California 35,287 15.11% Home Savings of America 29,051 12.44% Wells Fargo Bank 25,652 10.99% La Jolla Bank 20,236 8.67% Peninsula Bank of San Diego 16,799 7.20% TOTALS $233,468 100%