Edition: May 2007



 San Diego Scene



Two Health Clubs Plan
August East Village Openings






The Define health club seeks to offer more than just fitness training from its East Village location.

If you “Define” the East Village as a place to get “FIT,” you must be talking about the two new health clubs in the works, both scheduled to open in August.

Houston-based FIT Athletic Club is leasing the entire second floor (34,800 square feet) of the 15-story DiamondView Tower and an additional 2,380 square feet of ground-floor retail space fronting on 10th Avenue. Features will include a pool and adjoining deck overlooking Petco Park, a lounge, a martial arts and yoga studio, a sauna and steam rooms. A café on the ground floor will be open to the public. At opening, initiation fees will be $350 with monthly fees of $80, says Mark Herson, sales representative.

Just a few blocks over, between Park Boulevard and 11th Avenue, is Define Lifestyle Enhancement Club, offering fitness coaching, business coaching and social networking opportunities. Inside, Define’s 4,300-square-foot operation, members will find a selection of activity options including luxury massage chairs, a high-tech conference room, free WiFi, nutritious gourmet café offerings, cardio machines, branded fitness gear and both private and semi-private workout sessions with trained experts or coaches.

“Define is the only space for upwardly mobile adults living and working Downtown who want a place outside of their condo or office building where everybody knows their name, and that allows their life and circle of influence to continually expand,” says Chris J. Snook, a fitness expert, author, motivational speaker and co-founder of Define. “Whether someone needs a stress relieving 15-minute hiatus from the world, a friendly smile, a cup of coffee, a motivational pick-me-up, a business building seminar or a 30-minute fat-melting, heart-pumping workout, our staff of professionals are here to assist.” Membership is limited, with the basic package starting at $79 per month. Upgraded memberships that include business, fitness and life coaching services start at $200 per month and run as high as $1,500. More information is at definesd.com.


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