When someone wants to really connect to a target market in an effective way, they come to us,” says Gregg Witt, 33, managing partner of Premise Immersive Marketing Inc. headquartered Downtown. “We have some awesome capabilities.”

Premise Immersive Marketing is focused entirely on youth culture, generally 13- to 24-year-olds, male and female, but mostly males. When he was in that age group himself (16 years old), Witt founded the Goodtimes brand of skateboards and apparel. Later, he co-founded Artifex Skatepark Environments, a skatepark design firm, one of the fastest growing companies in the industry. He led the design and construction oversight for the first integrative skatepark, a $2.6 million project in Albuquerque, and put together a guide to educate nonskating city planners and architects on how to build good skateparks. It’s called “Skateparkology.”

Witt launched Premise Immersive Marketing in 1999 with Kristine Zucchetti. The company has revenues of more than $2 million a year. Witt laughs when asked how many employees work there. “We can be 10 or 500,” he says, explaining that the number really depends on the projects under way at any one time.