Monday, November 9, 2026
Daily Business Report

Daily Business Report: November 9, 2026

Future of Midway District at stake as City Council considers $4.2 billion Midway Rising housing project

By Dorian Hargrove | Times of San Diego

A plan to redevelop the area surrounding San Diego’s 60-year-old Pechanga Arena and build a new state-of-the-art arena and thousands of housing units on city-owned land heads to the city council for approval on Monday.

If built as proposed, the Midway Rising project, led by billionaire developer and professional sports team owner Stan Kroenke, will be the largest affordable housing project to be built on public land in state history.

The project, estimated to cost $4.2 billion, includes a new 16,000-seat sports arena, 4,224 housing units (including 2,000 designated as affordable) and 130,000 square feet of retail.

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Now They Have to Solve the TJ River Crisis

by Voice of San Diego

San Diego County supervisors just got a lot more power and money – and have a major new promise to keep.

County governance reform Measure A and a countywide sales tax increase Measure B each passed with about 52 percent of the vote.

Measure B is a half-cent countywide sales tax that will pull in an estimated $400 million to $450 million annually for health care, public safety, Tijuana River solutions and child care. It was pushed by a coalition that included the county’s largest labor union and advocacy groups. Its passage is expected to help the county combat Trump administration cuts that had been expected to hit the county’s budget hard. The measure’s commitment to solve the Tijuana River sewage crisis – and commit tens of millions of dollars annually to the cause – also means the county has a major promise to keep.

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Find your Fa La La La Jolla spirit this holiday season

by Dave Schwab| Times of San Diego

Fa La La. It’s not a musical refrain but a new line of holiday clothing begun by a La Jolla entrepreneur merging hometown pride with holiday spirit.

Brenda Viola, an author, speaker and consultant in La Jolla Village spoke of what motivated her to recently launch The Fa La La Store online. Her latest enterprise is a collection of holiday apparel including hoodies, T-shirts, onesies, and caps personalizing and geographically defining the year-end holiday.

Viola addressed why she created her new business model and its website, www.TheFaLaLaStore.com. “The genesis came from falling in love with La Jolla,” said the East Coast transplant. “After I came to San Diego I said, ‘Wait a minute, this place is festive, like being in a Hallmark movie.’”

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